Your Franchise is Not the Dream, It’s the Vehicle that Empowers Franchisees to Achieve Their Dreams of Self-Sufficiency
There are franchises to suit every interest in every industry, but while there is a wide variety of franchise opportunities for candidates to choose from, it’s important to remember that the franchise is not the dream itself – rather, the franchise model is a powerful vehicle that empowers franchisees to achieve their personal goals of […]
To Grow a Strong Franchise System, Franchisors Need to Create a Strong Discovery Experience for Candidates
When educating franchise candidates about your brand, using high-pressure sales tactics and deploying a territory landgrab mentality to pressure candidates into buying into your brand usually has the opposite desired effect of repelling rather than attracting strong franchisees to your system. Focusing on creating an excellent experience and building a strong relationship up-front with franchise […]
Replacing Franchise Broker Selling Tactics for an Education-Focused Client Experience Yields Greater Success
As a business model, franchising has a higher success rate than its counterparts, but most people don’t continue to explore franchising as an alternative career option because of the poor experience they receive while exploring opportunities. Hard-selling techniques and high-pressure sales tactics often used by franchisors, franchise brokers, and franchise consultants deter potential franchisees from […]
Franchise Development Efforts Focused on Education Yield Higher Results
Einstein defined insanity as doing the same thing over and over again and expecting different results. Franchise development tactics have remained the same for over 3 decades, keeping the average conversion rate hovering at 1.2%. The need to adjust franchise development strategy to meet clients where they’re at has never been greater. When exploring franchises, […]