Replacing Franchise Broker Selling Tactics for an Education-Focused Client Experience Yields Greater Success
As a business model, franchising has a higher success rate than its counterparts, but most people don’t continue to explore franchising as an alternative career option because of the poor experience they receive while exploring opportunities.
Hard-selling techniques and high-pressure sales tactics often used by franchisors, franchise brokers, and franchise consultants deter potential franchisees from moving forward with a franchise opportunity.
This old-school way of selling results in the industry average conversion rate of 1.2% that has remained largely unchanged for the last four decades.
Instead, it’s better to meet clients where they’re at, and allow them to take a self-directed approach when exploring career ownership™ without having to make amy quick, fear-based, or highly emotional decisions.
This can be accomplished in a variety of ways, depending on the client, but one way to determine if your experience is less “salesy” and more education-based is if the client feels comfortable to ask questions, move at their own pace, and is excited to learn about the business model without feeling like they have to make a decision quickly.
Our Career Ownership Coaches™ provide education, awareness, and discovery to clients in a safe space where clients can explore various franchise opportunities without the pressure of having to move forward within a fixed timeline.
Because of this, 95% of our clients who end up investing in a franchise opportunity invest in something they admittedly would have never looked at or looked at but prematurely dismissed prior to working with a TES coach.
Similarly, our long-term franchisor members tell us that they are 9x more likely to find their next top-performing franchisee from referred clients of The Entrepreneur’s Source™.
Reach out today to learn more about how to work more closely with The Entrepreneur’s Source.