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  1. Your Franchise is Not the Dream, It’s the Vehicle that Empowers Franchisees to Achieve Their Dreams of Self-Sufficiency

    There are franchises to suit every interest in every industry, but while there is a wide variety of franchise opportunities for…

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  2. To Grow a Strong Franchise System, Franchisors Need to Create a Strong Discovery Experience for Candidates

    When educating franchise candidates about your brand, using high-pressure sales tactics and deploying a territory landgrab mentality to pressure candidates into…

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  3. Replacing Franchise Broker Selling Tactics for an Education-Focused Client Experience Yields Greater Success

    As a business model, franchising has a higher success rate than its counterparts, but most people don’t continue to explore franchising…

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  4. Franchise Development Efforts Focused on Education Yield Higher Results

    Einstein defined insanity as doing the same thing over and over again and expecting different results. Franchise development tactics have remained…

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