ZORCOACH™ Stop Selling Franchises. Start Awarding the Right Franchise Owners.

ZorCoach™ is more than franchise development training, it’s a practical system for creating a stronger, more consistent award experience.

Through five live coaching sessions, proven frameworks, customizable tools, and hands-on implementation, your team will build a development process designed to attract, engage, and award franchise owners who align with your brand.

IS ZORCOACH™ RIGHT FOR YOUR TEAM?

ZorCoach is designed for franchisors who want a more intentional, repeatable, and candidate-centered development process.

Emerging Brands

Build the right process before bad habits become embedded.

Established Brands

Refresh an inconsistent or outdated development experience.

Growing Development Teams

Create shared language, expectations, and tools across the team.

Brands Focused on Better Fit

Move beyond simply closing candidates and focus on awarding franchise owners positioned for long-term success.

The Program

Build the Franchise Development System Your Brand Deserves

ZorCoach™ franchise development training is organized around four practical modules designed to help your team build a more intentional, consistent award process.

Module 1

Build Your Foundation

You’ll create:

Module 2

Define Your Ideal Franchise Owner

You’ll build:

Module 3

Build Your Franchise Toolkit

You’ll receive:

Module 4

Differentiate Your Brand

You’ll define:

Built for implementation

You Won’t Build This Alone

ZorCoach™ combines live instruction with practical implementation support so your team doesn’t leave with a notebook full of ideas—you leave with a system you can use.

Five live coaching workshops
Peer collaboration with other franchisors
Direct access to franchise development experts
Practical implementation guidance
Ready-to-use templates
Action plans after every session

Ready to Transform Your Franchise Development Process?

Whether you’re building a franchise development process from the ground up or refining an established team, ZorCoach™ gives you the strategy, tools, and confidence to create a more intentional award experience.

What You'll Take Back to Your Team

ZorCoach™ isn’t built around theory. Every participant leaves with practical tools designed to improve the way their team attracts, evaluates, and engages candidates.

Award Experience Blueprint

Your step-by-step framework for creating a memorable candidate journey.

Ideal Franchise Owner Profile

Clearly define who is most likely to succeed in your system.

Discovery Conversation Framework

Guide every candidate conversation with confidence and consistency.

DISC Candidate Guide

Understand candidate communication styles and improve engagement.

Award Process Checklist

Keep every discovery process organized and consistent.

Candidate Follow-up Toolkit

Templates that maintain momentum throughout discovery.

Not just ideas. Not just theory. A complete framework your team can begin using immediately.

The Payoff

What You'll Walk Away With

A Repeatable Franchise Development System. Not just ideas. Not just theory. A complete framework your team can begin using immediately.

live coaching sessions

customizable tools and templates

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Zorcoach Success Stories

What Franchisors Are Saying About ZorCoach™

The ZorCoach franchise development program has been an incredible experience that exceeded our expectations! We learned so much about ourselves as owners and operators (hello & thank you, DISC assessments!) and gained valuable insights into strengthening our franchise system, particularly in improving our award and onboarding processes. These learnings have already been put into action, and the impact is clear.

Two of the most valuable aspects of the program were the access to ready-to-use templates and the personalized communication with Dana and our program peers. The templates meant we didn’t need to start from scratch, while the support and collaboration provided by Dana and fellow participants added depth, perspective, and encouragement throughout the process. The combination of weekly educational sessions, actionable resources, and personalized guidance made it easy to immediately apply what we learned to our business.

We highly recommend ZorCoach to other emerging franchisors. It is a transformative program that provides clarity, confidence, and the tools needed to grow successfully. Thank you ZorCoach & The Entrepreneur’s Source®!

— Donnie & Jessica Cowart, Founders, Crazy Running

This Isn’t Another Franchise Sales Course.

Most franchise development training focuses on how to sell more effectively.

ZorCoach™ focuses on how to create an award experience that helps both sides determine whether the relationship is right.

You’ll learn how to:

Create an exceptional candidate experience
Ask better discovery questions
Evaluate candidate fit
Build stronger relationships
Improve award decisions
Create franchisees who thrive long after Discovery Day

Because the goal isn’t to convince more people to buy a franchise. It’s to create a process that helps the right people confidently choose your franchise.

Ready to Rethink Franchise Development?

Build a Better Process for Awarding the Right Franchise Owners.

ZorCoach™ combines live education, practical tools, and personalized guidance to help your team create a more intentional, consistent, and effective franchise development experience.