Who Will Help You Grow?
WHO WILL HELP YOU GROW?
Franchising isn’t about selling. Maybe that’s a bold statement, but think about it – a franchise is built by individuals who are excited about the franchise concept, model, and possibilities. It’s not just a commodity with features and benefits to be sold to the candidate you think is most qualified.
So how are you going to find franchise candidates and franchisees you want to build your franchise with?
To be honest, you might need to take a step back, away from those details of finances and timeline and decision making, and instead make sure you are attracting the people you want to be on your side for the long term.
The conversation might look and feel a little different, but will probably be much more valuable in the long run. Our Career Ownership Coaches are beginning these conversations with individuals, helping them figure out vision and big picture before just diving into the nitty gritty.
As a franchisor looking for strong and sustainable long-term growth, what can you do to continue that conversation?
Future Of Franchising Team