TES Insights
Slow Down to Build Strong
SLOW DOWN TO BUILD STRONG
If you want to win the long game, you have to slow down up front.
If you take time with franchise candidates to understand their specific goals, needs, and expectations, and help them determine what they’re want to accomplish personally and professionally, you’ll be able to effectively answer the question: How can I help and empower you to achieve your specific goals?
Then, fast forward 5 or 10 years into the future and those will be the franchisees who are highly motivated and inspired to give back to the franchisor that empowered them to take ownership in the first place, and are actively working to strengthen your franchise system overall.
If you want to attract strong franchisees, taking the time up front with your franchise candidates will be more than worth it in the long run.
Thank You,
Future Of Franchising