TES Insights

No One Cares About the Flavor of Your Ice Cream

What do I mean by that?

That just means that when you’re talking to franchise candidates, the flavor of ice cream — the small details that make your brand unique — they’re the details, they’re not the full story.

When talking with candidates and telling them about your brand story, answer the question: “How is this going to help me with my Income, Lifestyle, Wealth, and Equity goals?”

That’s the question that they’re really looking to get the answer to.

The stronger you’re able to answer that question through the way you talk about your brand, the vision for where your brand is headed, the bigger picture your brand is a part of – these are all going to be things that help that candidate tap into their personal Why, and they’re going to become a believer in your brand.

I promise you, they’ll be a much more engaged candidate to start with, and eventually, a much stronger franchisee in the long run.

Reach out today to learn more about working with The Entrepreneur’s Source to tell your brand story to strong franchise candidates.