Franchising is a popular business model that offers many benefits to franchisors and franchisees. However, a franchise’s success largely depends on how franchisors view the people who want to learn more about their brand. In fact, it is more important than one would think.
They are not LEADS, as often referred to in a sales environment. Instead, they should be viewed as clients, prospects, future Franchisees, and brand inquirers.
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