TES Insights

The Franchise Show Sponsored by The Entrepreneur’s Source – May 14th and 15th in Houston, TX

The Entrepreneur’s Source® was honored to sponsor the Franchise Show on May 14th and 15th, in Houston, TX at the NRG Center. Those in attendance saw the most successful franchises + brand new opportunities from every industry.

RECAP BY Lisa K. Gustafson

I tell attendees visiting my booth at franchise shows, “Breathe Easy.”

My ultimate goal is to be a safe harbor in the midst of a chaotic event for those that are looking to escape the Battered Career Syndrome. I promise I can help them make sense of the overwhelming number of opportunities and representatives vying for their attention. Ones that talk at them more than listen to them.

At The Entrepreneur’s Source booth, my promise is Your success is my only business. It is education, awareness, and discovery that shine through at franchise shows. The booth set-up is simple, uncluttered, and has a tall, pedestal table for people to lean against while they grab some chocolate. I give them my undivided attention and a compassionate ear. I completely understand – it is overwhelming. It can be chaotic for the first time looking to attend a show and think about self-sufficiency. So let me guide you and be on your side.

I’m not there for everyone attending. There are those that are playing hard business and want the next best thing. “What’s hot?” or “What does the market need?” I can tell immediately who they are and I smile, give them a piece of chocolate, and tell them to enjoy the show.

However, for those that want to create possibilities for themselves, their families, and future generations, I start with the simple yet powerful idea of Career Ownership. Let’s concentrate first and foremost on clarifying your goals. That’s what I present during the seminar, “The Keys To Finding The Right Franchise.” The keys are – education, awareness, and discovery. I want to encourage attendees that there are possibilities in franchising that will allow them to attain personal goals in income, lifestyle, wealth, and equity. Using the 38-year proven coaching experience of The Entrepreneur’s Source ensures that clients identify their “why” first. Then I guide them in the discovery of franchises holding the most potential to get them there. Trust us, we’ve been doing this successfully for almost four decades and our only goal is clarity on whether this is right for you. I’m not trying to guide you down a pre-determined path that benefits me or the franchisor.

I’m there for the ones that are seeking an updated career – a You 2.0 – but are overwhelmed by the choices and afraid of the unknown.  In their heart, they know there is something better than corporate employment but don’t know where to start.

I’m there to tell them I know the way!

Lisa K. Gustafson, Career Ownership Coach