Franchise Friday – Episode 200 with Adam Peterson of Ori’Zaba Scratch Mexican Grill

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Melissa Pang of The Entrepreneur’s Source sits down to chat with Adam Peterson, the Director of Franchise Development at Ori’Zaba’s Scratch Mexican Grill.

Ori’Zaba’s is a veteran-owned business with a mission: “To feed the soul of every guest with old-world Mexican flavors, made every day with care in our scratch kitchens, with the finest, freshest ingredients.” Learn more here. Melissa and Adam talk about Ori’Zaba’s newest franchisee who came through The Entrepreneur’s Source, the culture at Ori’Zaba’s, what’s important for new and emerging franchise brands, and much more. Enjoy this conversation that gives a glimpse into the people and brands that make up franchising.

According to Adam…

“You do not need to have restaurant experience?  Our latest owner was a CFO at a large hospital chain. An executive with a business mind in general. But the thing overall that resonated with him is that we’re expanding. We’ve added new franchise owners, specifically in Texas to where we are growing in Houston and Dallas and now San Antonio. So, the market demographics really jumped off the map for us there.

But I think the opportunity itself really resonated with him because we are still small.  We are growing, we are expanding across the country. And now it’s really the perfect time for somebody who’s willing to kind of take a little bit of a risk, you know, with a young brand, but also at the same time, the upside is far greater with something like this where we’re not fully saturated in a lot of markets. So, these early adopters that come into a system like this early on, I think really have an opportunity to build a fantastic business and that it was important for him to have something where his older age kids can get involved in the business and really learn the ins and outs of entrepreneurship and that kind of thing, too.”

As Melissa points out…

“It’s a brand that’s so family oriented, you want to bring on families, you want people to kind of like pass it down from generation to generation. Within franchising, we know that there’s a lot of different things you can bring in your family, you can build wealth, you can do these different things. And it doesn’t just have to be these massive, like Empire Builder, franchisees who already are in the system. And what the coaches do is introducing people who didn’t think about franchising before and showing them like, Listen, you can have all these things you can bring your family, and there’s great cultures, these brands have people attached to them that love the people that they’re working with I just love drawing attention to the fact franchising is not this big, bad, scary thing. It’s this amazing opportunity for people”

More About our Host, Melissa Pang