TES Insights
HOW TO FOCUS ON THE LONG TERM
HOW TO FOCUS ON THE LONG TERM
Don’t be shortsighted when you bring new franchisees into the family.
It’s easy to look at the short term as you’re growing your franchise and hone in on finances, experience, and timeline as you search for new franchisees.
It’s easy to say “I want my franchisee to be someone with a lot of cash, who is familiar with the industry, and is ready to do something right now.”
But is that the right way to look at it? Is that going to bring in the motivated, quality, driven individuals who you want to build your franchise system with?
Look beyond those surface level details and think about who you want in your franchise system long term. Don’t you want people who understand their own ‘why,’ who are invested in your vision, who care about their success and the success of others?
How can you proactively attract those people?
Thank You,
Future Of Franchising